Reach
Incremental reach
1. Lidl
75.97%
16.8%
2. Media Expert
74.98%
20.7%
3. Rossmann
74.13%
19.9%
4. Allegro.pl
72.13%
21.8%
5. Żabka
69.07%
14.8%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+21.8%

Best Incremental reach

In top 20

Allegro.pl