Reach
Incremental reach
1. Media Expert
78.86%
17.9%
2. Lidl
76.68%
18.5%
3. Rossmann
76.02%
22.1%
4. Allegro.pl
74.16%
21.6%
5. Żabka
70.80%
13.7%

gemiusAdReal is an independent single-source-fuelled research covering all brands’ advertising activity on TV (top 48 channels), Radio (top 6 stations), PC and Mobile (applications: Facebook, YouTube, Instagram, TikTok and web browsers). The research allows for monitoring and in-depth analysis of third-party cross-media campaigns and strategies of all advertisers on the market. It is based on a panel, i.e. a representative group of people to whom at least one advertisement was displayed or broadcast – including smartphone users - who have research software installed on their primary-choice device (a browser extension for desktop usage & a specially provided smartphone with a built-in meter for mobile). More about gemiusAdReal.

+22.1%

Best Incremental reach

In top 20

Rossmann